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Event Impact Analysis Hero

How Johnson & Johnson Turned a Mountain of Event Data into a Clear Story of ROI?

Executive Summary

Johnson and Johnson partnered with HumbleBeeAI to answer a critical question: “Do their events actually increase medical procedure volumes?”. The answer came through a powerful Power BI solution. HumbleBeeAI gave J&J the ability to measure event effectiveness, compare regional performance, and prove return on investment with confidence by turning fragmented and inconsistent data into a unified analytics platform.

Introduction

As a global healthcare leader, Johnson and Johnson invests heavily in educational and promotional events for medical professionals. These events are designed to strengthen relationships and encourage the adoption of J&J products. But for all the resources spent, one challenge remained: could the company demonstrate a clear link between events and actual increases in procedure volume? To move beyond anecdotal feedback, J&J needed a reliable data driven solution.

The Problem

J&J’s teams faced major roadblocks in evaluating event performance:

  • Event data sat in isolation from procedure data, making impact measurement impossible.
  • There were no benchmarks to compare accounts with events against those without them.
  • Datasets were riddled with inconsistencies such as missing account codes and formatting issues, demanding hours of manual cleanup.
  • Regional comparisons were limited, leaving decision makers with little clarity on where utilization was strongest or weakest.
  • Any future solution needed to handle thousands of records smoothly while being easy enough for non technical users to explore independently.

Without a unified analytics framework, J&J could not confidently assess whether events were truly delivering value.

The Solution

HumbleBeeAI built a complete analytics system around Microsoft Power BI. The design focused on three pillars.

1. Data Integration and Preprocessing The first challenge was data quality. Using Power Query, HumbleBeeAI cleaned and merged account records, event logs, and procedure data. Missing codes were filled, duplicates resolved, and inconsistencies corrected. The result was a single reliable dataset that eliminated hours of manual effort and created a trustworthy foundation for analysis.

2. Advanced Event-Impact Analysis With clean data, the team introduced multiple analytical perspectives inside Power BI. Procedure volumes before and after events were compared to calculate growth at the account level. Benchmarks were established by contrasting event hosting accounts with non event accounts. Utilization was mapped geographically, giving leaders a clear picture of where events were working and where they were not.

3. Interactive and Scalable Dashboards Finally, HumbleBeeAI delivered sleek and dynamic dashboards. Stakeholders could filter by account, event type, procedure, or timeframe and immediately see the results. This interactivity allowed them to drill into the data at any level, uncover insights quickly, and adapt strategies on the fly without needing technical support.

Results Visualization

Result

The impact of the Power BI solution was transformative:

  • J&J gained clear visibility into event ROI, identifying accounts where procedure volumes rose directly after events.
  • Leaders could now make data driven decisions, reallocating resources toward high growth regions and refining underperforming strategies.
  • Concrete performance benchmarks proved that accounts hosting events consistently outperformed those that did not.
  • Manual cleaning work was eliminated, saving countless hours and freeing teams to focus on strategy.
  • Data accuracy and reliability improved significantly thanks to structured mapping and consistent calculations.
  • Stakeholders across the company felt empowered by intuitive dashboards that encouraged exploration and insight discovery.

Conclusion

What began as a fragmented and frustrating data challenge became a powerful competitive advantage. Johnson and Johnson now has the ability to validate event ROI with precision, guide strategy with reliable benchmarks, and ensure every marketing investment contributes measurable value.

Through this collaboration, HumbleBeeAI demonstrated how structured analytics can transform raw information into insights that directly impact business growth. J&J is not only measuring its past events more effectively but is also building a scalable platform to guide future strategies with confidence

HumbleBeeAI continues to help industry leaders unlock similar value from their data. o learn how we can help your organization turn information into insight, book a demo with our experts today.