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Driving Brand Visibility on Generative AI

Executive Summary

A leading enterprise client struggled to measure its brand visibility on generative AI platforms like ChatGPT and Gemini, hindering strategic decision-making. HumbleBee AI developed the "Generative Engine Visibility Dashboard" using Amazon QuickSight, creating a centralized, automated analytics platform. This solution transformed the client's manual guesswork into a streamlined, data-driven workflow, providing clear, accurate, and convenient insights for marketing, SEO, and product teams.

Introduction

In an era where digital presence defines market leadership, our client, a forward-thinking enterprise, recognized the emerging importance of generative AI as a new frontier for brand visibility. As platforms like ChatGPT and Gemini become primary sources of information for millions, understanding how a brand is represented is no longer just an advantage-it's a necessity. However, the client lacked the tools to navigate this new landscape, leaving them unable to quantify or influence their standing in this critical channel.

The Problem

The client faced a significant and multifaceted challenge that impeded their ability to compete effectively in the age of AI.

  • Lack of Measurability: The primary obstacle was the inability to track brand visibility on generative AI engines. Without a systematic way to monitor mentions, rankings, and the context of their appearances, the client was operating in the dark. This made it impossible to formulate data-driven strategies to improve their digital presence on these influential platforms.
  • Scalability Issues: The volume of data generated by these engines is immense and constantly growing. The client needed a solution capable of processing large, unstructured text outputs from multiple sources and transforming them into structured, actionable insights. A manual approach was not only time-consuming but also prone to error and incapable of scaling.
  • Poor User Experience for Non-Technical Teams: Any potential solution had to be accessible to various departments, including marketing, SEO, and product management. The client required an intuitive interface that would allow non-technical users to explore complex data, apply filters, and extract meaningful insights without extensive training or reliance on data science teams.

Without a solution, the client risked falling behind competitors, missing opportunities for brand enhancement, and making strategic decisions based on incomplete information rather than empirical evidence.

The Solution

To address these challenges, HumbleBee AI engineered a powerful and sophisticated data analytics solution centered around Amazon QuickSight. We developed the Generative Engine Visibility Dashboard, a custom-built platform designed to deliver clear, real-time insights into brand performance on generative AI.

Our approach was comprehensive, leveraging a robust tech stack to ensure automation, scalability, and an exceptional user experience.

  1. Automated Data Ingestion and Processing: We utilized Amazon Athena to automatically connect to and query data from various sources, including files stored in Amazon S3. This eliminated manual data handling and allowed for the on-the-fly processing of unstructured text from generative engines. Python scripts were employed for more complex data transformations, converting raw text into a structured, quantifiable format.
  2. Advanced Analytics and Metrics: Within Amazon QuickSight, we implemented custom logic using calculated fields and Level-Aware Calculations (LAC) to generate meaningful metrics. The dashboard provides a real-time view of visibility trends, including brand mention frequency, ranking positions, and comparative performance analysis against competitors.
  1. Interactive and Intuitive Visualizations: The solution features a multi-tabbed dashboard with a range of interactive charts, graphs, and tables. Key metrics are presented in an easy-to-digest format, allowing users to quickly grasp performance at a glance. Dynamic filtering and drill-down capabilities empower users to explore the data by specific companies, date ranges, or other variables, uncovering granular insights with ease.
  1. Scalable and Robust Architecture: By building the platform on AWS and leveraging the SPICE (Super-fast, Parallel, In-memory Calculation Engine) in QuickSight, we ensured the solution could handle large and growing data volumes without sacrificing performance. This architecture provides the client with a scalable, future-proof platform for their analytics needs.

The implementation of the Generative Engine Visibility Dashboard empowered the client to move from reactive guesswork to a proactive, data-driven strategy.

Result

The deployment of the Generative Engine Visibility Dashboard delivered transformative results, providing the client with a significant competitive advantage. The project successfully converted a manual, inefficient process into a streamlined, automated workflow that provides immediate value across the organization.

  • Data-Driven Decision-Making: The client can now accurately measure and analyze their brand's visibility on generative AI platforms. This has enabled them to make informed, strategic decisions to enhance their online presence and marketing efforts based on concrete data.
  • Unprecedented Accuracy: The dashboards offer a clear, data-backed view of brand performance. This ensures that strategic planning is based on reliable, precise, and up-to-date information, removing ambiguity and increasing confidence in outcomes.
  • Enhanced Convenience and Collaboration: The user-friendly, interactive interface allows teams across marketing, SEO, and product to self-serve their data needs. This accessibility has fostered greater collaboration and aligned departmental efforts toward common visibility goals, democratizing insights across the organization.

Ultimately, the solution provided by HumbleBee AI has led to more consistent visibility gains and a stronger competitive position for the client in the rapidly evolving digital landscape.

Conclusion

The partnership between HumbleBee AI and our client demonstrates the power of harnessing specialized AI and data science to solve complex, real-world business problems. By creating the Generative Engine Visibility Dashboard, we provided not just a tool but a strategic asset that turns raw data into a competitive edge.

As the influence of generative AI continues to grow, our client is now well-positioned to adapt and thrive. Our ongoing partnership will focus on evolving the platform's capabilities, incorporating new data sources, and refining the analytical models to ensure sustained success. This project stands as a testament to our mission: to deliver exceptional, scalable AI-driven solutions that elevate businesses.

Discover how HumbleBee AI can help your organization harness the power of data. Contact our experts today.